The Arc of the Leadership Coaching Engagement including Setting Goals and Monitoring Progress

The structure and sequence of the typical leadership coaching engagement | taught by Ann Kruse

Course description

To guide your client effectively, it helps to know the entire route from the start. This course provides you with the map.

This course is based on extensive experience and research into best practices followed by executive coaches and companies that hire coaches. 

You will learn the four phases of the typical leadership coaching engagement, including 

  • who is involved in each phase, 
  • how long each phase should last, 
  • how many hours each activity in each phase takes,
  • what must occur before moving to the next phase. 

And you will receive templates that help you educate clients about the arc of the engagement, as well as set your fees.

These are three key steps we will explore in detail:

1. Setting goals.  Where are you going? 

  • Where should you place the focus when setting goals? Fixing weaknesses? Building on Strengths? Or something else? Learn to look beyond the currently popular "strengths-based" focus, so you can guide your client using a more strategic approach.
  • Learn a step-by-step process to help your client sort through large amounts of information to select goals that will be most powerful for both the client and the organization.
  • Learn how to link goals to business results.
  • Discover best practices in handling ethical issues that come up in reporting goals and progress to management. 

2. Monitoring and measuring progress: how will your client and the organization know how the client is doing? 

  • Learn when to decide what to measure.
  • Learn when ROI matters and when it doesn't. 
  • Decide what role you want to play in measurement. 

You'll receive several templates you can use to help your client set goals for the coaching engagement (and beyond) and monitor progress toward those goals. 

You will also receive articles by nationally known leadership development experts about different approaches to setting goals and monitoring progress, along with references to books and other resources. 

3. Completing the leadership coaching engagement.

  • Discover the key steps to take as you wrap up a coaching engagement, to assure your value for this and for future engagements.
  • Learn four ways you can help your client continue progress after the coaching engagement ends.

Who should take this course?

Every coach who is new to leadership coaching should take this course. 

Others will find this course valuable as well. Perhaps you are already experienced at coaching leaders, or you manage a coaching program, and you want to 

  • Sharpen your ability to describe the structure of the coaching engagement and negotiate appropriate fees.
  • Have a robust set of tools for helping your clients set goals and monitor progress.
  • Develop standard practices regarding engagements, setting goals and measuring progress, and finally understand where ROI fits into the discussion about measurement.
  • Fine-tune your understanding of linking goals to business results.

If that's you, then this course is for you!

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About the photo:

The rainbow was captured by Frank Spada at Goleta Beach near Santa Barbara.

Here's what participants have already said about courses in this program

"Thank you for offering that wonderful session. I am a life and wellness coach, and so the world of executive coaching is foreign to me. I appreciated your breaking it down and in particular grounding it in the ICF Code of Ethics. I feel grateful for your generosity in sharing your experience."

"This was my first foray into corporate coaching. It was thorough, thought provoking and filled with expertise based on experience. I can not say that I'm ready to go 'corporate' but this helped me understand the structure, expectations and demands of it."

"Very well prepared and structured content, coming from a rich practical experience, presented in an excellent manner. It was a treat! Thank you!"

"I finally understand where I fit as a coach in an organization. It allows me to have a much more focused conversation with the parties."

"Thank you very much for sharing your expertise and experience in this area. I very much appreciated the webinar."

"Thank you so much for the detailed presentation. You covered many topics that are very helpful for me, and I am sure for many other coaches, beginners or not."

"Thank you for this material. It is AMAZING."

"This teleclass has incredible values: clear to the point, great example, perfect length. I have to say this is one of the most useful recordings I have listened to so far."

"That was one of the best virtual classes I’ve ever attended. Almost every webinar I attend does the same pet peeve. They don’t get to anything useful until waaaaay into the session. For example, for a one hour class I expect them to chit chat with non-useful stuff for at least 15 minutes. You did not do that! You gave instant value, along with a resource for more info. You were succinct. You painted pictures of potential clients, their problems, and how to solve them. You asked questions that captured my interest. And then you gave me a tangible solution. Bless you."

"Excellent, excellent, excellent job."

"I’ve attended a lot of teleclasses. This has been the most useful and productive of all."

"Well prepared, with good insights!"

Ann Kruse
Ann Kruse
Founder and Head Guide

I’m Ann Kruse. I've been advising and coaching leaders for over 30 years, as a professional coach, an organization development consultant, a human resources manager, and a lawyer.

I have worked inside several companies in a variety of industries (technology, law, health care, telecomm), as well as a large government agency. I have founded and managed three separate independent professional practices (as a lawyer, as a team development consultant and as an Executive Coach). I've also been responsible for selecting external executive coaches for a leadership development program in an organization.

One thing that excites me is working with people like you, who are constantly learning and upping your game. I have recently noticed a surging interest among coaches from a variety of coaching specialties who want to venture into leadership coaching. This matches a growing need in organizations for help in developing their leadership bench strength as baby boomers retire. To help you as you enter this market, I would like to share some of what I have learned with you.

Please check out the course list to see which ones fit your needs.